Transfor 25 Anos

The celebration of Transfor’s 25th anniversary brought together over a thousand people in an event that highlighted the company’s history, growth, and future. The venue included several functional areas — food zones, rest areas, traditional games, inflatables, sanitary facilities, and a dedicated check-in area — creating a smooth and welcoming experience for all guests.

The project started with the development of the 25th anniversary visual identity, supported by the concept “Our future has history”, which guided the overall mood of the celebration. The commemorative logo was designed with a minimalist and contemporary approach, using fine lines and balanced proportions. The colour palette was inspired directly by Transfor’s services, reinforcing the brand’s authenticity and visual coherence.

With these foundations, we created all communication materials for the event, including invitations, programming, decoration, signage, the photo wall, and merchandising. The visual system ensured consistency across all touchpoints and contributed to an elegant, structured and recognisable atmosphere aligned with the company’s positioning in the construction sector.

This was a full 360º project, where I was involved from the creation of the identity to the on-site setup, also supporting the coordination of the event. To strengthen the communication, I produced an animated video in After Effects, presented during the celebration. The result was a memorable event that honoured Transfor’s legacy and clearly projected its vision for the years to come.