IVY Brand Agency

This project consisted in the development of an institutional motion-graphics video for Ivy, designed to convey the agency’s essence through fluid animation, modern graphics and an engaging visual narrative. The goal was to create a dynamic and contemporary presentation aligned with the brand’s positioning, exploring the potential of motion design as a strategic communication tool.

The work was developed through a collaborative process: Fábio Franco was responsible for art direction and graphic design, defining the visual language of the piece, while I handled the animation in After Effects, coordinating transitions, movement of shapes and typography, as well as the pacing and visual composition of each scene. By applying motion design principles such as kinetic typography, smooth transitions, shape morphing and animated graphic elements, we brought static components to life, making logos, icons and text more expressive and memorable.

The final result is a dynamic institutional video, with impactful animation and a strong visual identity that communicates Ivy’s spirit and values in a clear, engaging and professional way.