Impulso music festival

Impulso is an alternative music festival that serves as a platform for emerging artists, taking place throughout the entire year in Caldas da Rainha with monthly concerts.

Because it unfolds across twelve months, the concept “your monthly dose of Impulso” became the foundation of the visual identity and inspired the recurring graphic metaphor of pills, used to represent each edition.

From this concept, our team developed a complete visual identity system applied across social media, the website, flyers and the festival’s poster campaign. We created 3D pills, each with its own colour palette, patterns and textures, giving every month a distinct visual character. The marbled surfaces, organic shapes and vibrant tones established a strong visual rhythm that allowed each edition to stand out while remaining connected to the overall identity.

The result is a dynamic, colourful and contemporary visual system that reflects the experimental spirit of the festival. The combination of bold typography, rotating palettes and 3D graphic pills gave Impulso a unique and memorable identity across all communication platforms.