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Continental Hotels
Type of project
Design
Date
2025
Office
IVY Brand Agency
Team
Margarida Costa
In this project, I developed an digital rebranding proposal for the eight hotels of the Continental Hotels Group and for the Beyond Coffee café, with the aim of strengthening their presence on social media and creating a more consistent, attractive, and relevant communication style.
The project included the creation of a new content strategy, supported by defined pillars and tailored recurring themes for each property: Hotel Florida Lisbon; Holiday Inn Lisbon; Holiday Inn Lisbon Continental; Holiday Inn Express Lisbon Oeiras; Legendary Lisboa Suites; Legendary Porto Hotel; Radisson Blu Hotel Lisbon and Lezíria Parque Hotel.
On the visual side, I established a set of graphic codes for each hotel: colour palettes, patterns, complementary typography, and a coherent visual system. This approach allowed each brand to stand out while maintaining a modern, organised, and easily recognisable digital identity.
The result is a cohesive visual and strategic proposal that elevates each hotel and positions the group in a more aligned and competitive way within the digital landscape.
